Fifty Shades of Fees

Knowing the true cost of a product or service helps veterinary practices with pricing decisions.  Published resources like the Well-Managed Practice Benchmarks Study and the AAHA Fee Reference provide guidance too.  Yet a practice may still be on the fence about when to raise fees, which fees to increase and by how much.  Here are a few ideas to get started. Instead of annual, across-the-board increases, conduct a quarterly review of fees and determine which fees to increase, which fees to leave alone, and in some rare cases, which fees you’ll reduce.  Monitor the quality of patient care and client
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